East Lake Golf Course: Hole-by-hole

Client:

Atlanta Journal-Constitution, Atlanta | Website

Services provided:

• Web Design
• Infographics
• Animation
• Photo Editing
• Illustration
• Visual Journalism

In 2006, the end-of-the-year Tour Championship PGA event moved to East Lake Golf Club in Atlanta, GA. I worked with journalists, photographers and videographers from the Atlanta Journal-Constitution to create an interactive presentation based on Flash technology that would give an overview of each hole of the course. I created illustrations, stitched together panoramic photos, edited video, and designed and programmed the experience in Flash. The experience (video sample below) gives pertinent facts about the course along with panoramas from vantage points on the course, as well as an aerial flyover with commentary from a previous Tour Championship winner. The interactive drove consistent traffic with a long tail and was featured on TV reporting for the tournament as well as on the East Lake Country Club’s own website.

requires Flash